The manufacturers and sellers have two months to prevent adolescents from accessing these products, which is reaching epidemic proportions. The electronic cigarette is not healthy: it damages the heart and can cause cancer.
Blow on the table of the Trump administration to electronic cigarettes. The Food and Drug Administration (FDA) has issued a warning to the main companies that manufacture these products, as well as to the sellers of the same. They request immediate measures to prevent their access to American minors. Otherwise, they threaten, the cigarettes will be withdrawn from the market within a period of 60 days.
As explained by the FDA in a statement , more than 1,300 distributors and sellers, including well-known chains such as 7-Eleven, and five large producing companies would be harmed by this measure. “We see clear signs that the use of electronic cigarettes by minors has reached epidemic proportions,” they say. “We must adjust certain aspects of our strategy to end this danger.”
The health agency has addressed five manufacturers of this type of product, one of which monopolizes up to 70% of the market. This is the brand of electronic cigarettes JUUL, which is not yet for sale in Spain. According to this article in El Confidencial , JUUL resembles in appearance a USB memory and each of its charges -JUULpods- is equivalent to a pack of tobacco. A spokesman for the company that produced them told The New York Times : “Our laboratories will work proactively with the FDA, and we promise that minors will not have access to our product.” The other four affected brands are: Vuse, MarkTen, Blu and the e-cigarettes manufactured by the Logic company.
According to the FDA, more than two million American teenagers have had access to electronic cigarettes. “We believe that one of the main attractions of this product for young people are their flavors.” JUUL uses capsules of up to eight flavors: mango, mint, cucumber … a feature that companies could have used as an advertising strategy.
Tobacco, a very powerful industry of the North American country, kills practically 500,000 Americans every year . The current head of the FDA, Scott Gottlieb, has stated on previous occasions that he considers electronic cigarettes a way to fight against this addiction. But even though these new devices contain fewer toxic substances, their nicotine levels may be higher than those of a traditional cigarette. Gottlieb coordinates an anti-tobacco plan, which lasts until 2022, in which it aims to reduce the amount of nicotine present in cigarettes, among other measures.