With sales expectations in excess of US $ 23 billion, the United States is preparing its stores for the most important weekend for commerce. Four days of promotions, starting with Black Friday until Cyber Monday, await millions of people between locals and visitors
Take advantage of these holidays the ‘Black Friday’ offers and the online shopping week on Amazon to give your loved ones what they expect for this Christmas.
Probably not two roasted turkeys are the same on Thanksgiving, but the same dessert awaits some 164 million Americans: the first Black Friday sales session, which was held on Thursday at the main stores in the United States. country until midnight.
The traditional festive day of this Thursday in the USA, usually celebrated between relatives or friends, gave way in many cases to the first purchases of the Christmas season, for which big chains like Walmart, BestBuy, Target or the electronic commerce giant Amazon offer strong discounts.
As soon as at four o’clock on Thursday afternoon, some stores have already deployed their artillery to succeed from the first of five days of consumer fever that will last until Cyber Monday, and in which an increase in sales is expected altogether .
According to the National Federation of Retailers (NRF), 21% of buyers who plan to burn the card during this long weekend, about 34 million, will do so this Thursday despite the fact that in the northeast of the country they live the coolest Thanksgiving day since 1996, in cities like New York or Boston.
Thus, it is possible that many prefer to stay at home this afternoon and wait until Friday, “Black Friday”, the busiest day, which is expected to attract 116 million people in the US – 71% of buyers – to the stores, and It is estimated that it will involve a strong online sales session.
The company Adobe Insights, which analyzes web data of the 100 largest retailers in the country, estimates that only on Thursday online purchases in the US will amount to $ 3,300 million, an increase of 16.5% over last year’s “Thanksgiving”.
By comparison, by Friday it is expected to be spent almost doubly online, up to $ 5,900 million, a figure just exceeded these days by the Cyber Monday, day star in front of the screen, which can reach $ 7,800 million.
The prediction of online sales in the next five days of consumerism stands at $ 23,400 million, representing a fifth of the total cost for the Christmas season, which covers November and December.
For those two festive months, the expectations of the retail trade oscillate between $ 717,000 and almost $ 721,000 million, that is, an increase in spending between 4.3 and 4.8%. Last year, billing reached $ 687 billion in total.